Sarita brings over 15 years of experience in product leadership, technology development, and business management. At DAT Freight & Analytics, she most recently served as General Manager of the Shipper business, where she led a commercial transformation and delivered sustained double-digit ARR growth. Prior to that, she was Senior Product Leader, where she oversaw DAT’s most profitable product line, scaled the enterprise platform, and launched analytics and automation features that served her customers. She is known for aligning cross-functional teams to solve complex industry problems, and for building products that leverage data and AI to drive measurable business outcomes.
Sarita earned her Masters Certificate at the George Washington University, her Masters of Science at Fairleigh Dickenson University and holds a B.S. from Visvesvaraya Technological University.
In her free time, Sarita enjoys hiking with her family in the Pacific Northwest, wood whittling, and serving her local community through volunteer projects.